Our customer, a financial advisor, came to us with an idea for a header image that represented strategy and investment.
We started our process by gathering inspiration images to better understand his vision before presenting a series of refined sketches. Here's a breakdown from start to finish.
Illustration Style & Color Inspiration
Style is everything. From clean lines on a simple white background, to cityscapes and bright color, we drew inspiration from elements in each reference image that eventually shaped they way we approached the initial design concept.
Review & Feedback
The first sketch presented by our designer, Joe, allowed Ray to provide clear feedback before moving forward with a more refined sketch.
After a few rounds of refinement and a brief discussion about color treatment (including figuring out exactly which stock symbols to use), we delivered a fully vector image for use across multiple platforms: